Hi, I’m
Justin.

I’m a product design leader based in Toronto — 15+ years across healthcare and other high-stakes, regulated products, and a hands-on builder who ships with agentic AI. Open to Lead, Staff, and Director roles, and AI-first teams.

LinkedIn Email Résumé

I design digital products for healthcare, high-stakes, and AI-first teams — then build them with agentic AI.

At work

Design leadership with my hands on the tools — directing agentic AI like a team, and owning the judgment myself.

I came up through engineering, fell for the craft, and never stopped building. I ask a lot of questions to get at the real problem, then move fast in working code — so the thing we’re deciding on is the thing we’ll ship.

Two threads, human in the loop
A strategy thread for the thinking; an implementation thread — Claude Code — for the build. I decide, the AI executes, I evaluate.
Model-selection discipline
Lighter models for resolved, execution-heavy work; heavier reasoning models for judgment under ambiguity and visual A/Bs.
The prototype is the handoff
Design intent lives in working, production-grade code — a source of truth for engineering, not throwaway mockups.

Experience

2024 — Present
Future Fertility
Product Design Lead
Leading product design & UX research for an AI-powered fertility platform. Redesigned the flagship oocyte-evaluation reports (VIOLET™ & MAGENTA™) into five languages for a global clinical audience.
2020 — 2023
ExperiencePoint
Director, Product → Product Design Lead
Directed strategy for a 10+ product portfolio serving 25,000+ users a year. Led the 0→1 build of Impact, a virtual design sprint now used across 8 countries; clients included half the Fortune 100.
2019
Fjord · Accenture
Service & Interaction Design Lead
Led a design team for TD Bank's international money-transfer product (millions of users) and co-led the Metrolinx / PRESTO service design now used by 50M+ monthly transit riders across Ontario.
2017 — 2018
Synaptive Medical
Manager, Product Design → UX Lead
Led the software (UX) and hardware (ID) design team for a neurosurgical suite. Redesigned the UI for Modus V, a $1M+ surgical robotic microscope, plus a surgeon voice-control UI — under FDA submission protocol.
2013 — 2017
Healthcare Human Factors · UHN
Associate Director, Experience Design
Helped lead the largest healthcare-dedicated human-factors & UX team internationally (23 designers and specialists) across 20+ medical-device and digital-health projects for public and private clients.
2011 — 2013
Publicis Sapient
Information Architect, Experience Design
UX for large-scale cross-channel platforms — Jeep Badge of Honor (100k+ downloads), Chrysler International's 60+ market sites, plus work for Intel and Unilever.