
I design digital products for healthcare, high-stakes, and AI-first teams — and build them with agentic AI.
15+ years leading product design across healthcare and other high-stakes, regulated industries. Open to Principal / Staff or Design Director roles for meaningful work on AI-first teams.
Design strategy as a spectrum of tactics.
Fifteen-plus years across strategy, research, definition, UI, and build — with AI now the newest layer, woven through every stage rather than bolted onto one.
- Strategy
Framing the right problem before designing a solution
0→1 product strategyService blueprintingRoadmapping & scoping
- Discovery
Getting to real users, even in an operating room
Ethnographic field researchUser interviewsWorkflow mapping
- Definition
Turning ambiguity into a system
Design-system architectureReport-framing auditsRequirements & scoping docs
- UX / UI
Designing the interface — and the parts kit behind it
High-fidelity prototypingVoice-UI designVirtual workshop design
- Build & launch
Shipping it — increasingly, myself
Human-AI build workflowFDA formative/summative testingDesign-to-dev handoff
From the people who managed me, reported to me, and shipped beside me.
Ramzi Rahbani
2023Chief Product Officer · FortNine & Defender Marine
Managed Justin
“Justin was my right hand. Whether operating at 10,000 ft or executing in sprints, Justin always delivered with the highest quality of work. He is versatile, quick thinking and kind. A unique blend for a leader.”
Kirsten Anwender
2026VP of Marketing · Future Fertility
Senior to Justin
“Justin quickly got up to speed and took the lead on redesigning our flagship products — egg quality reports used by both clinical staff and fertility patients. His design process was very thoughtful and thorough, gaining both cross-functional and external clinical/patient feedback to shape the new designs.”
David Haapalehto
2024Building today's systems and tomorrow's foundations · ExperiencePoint
Peer, same team
“Justin is an incredible leader, manager and top-tier designer. He's uniquely capable of operating at any level of an opportunity, from business model to user experience… I would work with Justin again in a heartbeat.”
Andrew Webster
2024Organizational Change & Innovation Capability · ExperiencePoint
Senior to Justin
“If you need someone to lead a team and tackle complex or ambiguous problems, Justin is a great option — and he's also a great option if that team needs to roll up their sleeves and design an architecture or front-end experience.”
Donna Hidalgo
2021Experienced Product Professional
Hired & managed Justin
“It's rare that you come across a talent like Justin… Justin earns my highest recommendation. Any organization would be very lucky to have him.”
Christine Yang
2019Product Designer · Jobber
Reported to Justin
“I was very fortunate to have worked with Justin on multiple projects, witnessing what strong design leadership truly looks like. He brings a careful balance to his management style, giving his team the confidence to solve problems independently while supporting along the way.”
Debbie Y
2019Service & Interaction Designer
Reported to Justin
“Justin led with accountability, transparency, humility, and expertise — but best of all, he made it his priority to ensure that each team member's individual personal growth objectives were being met.”
Johnathan Hok
2013Staff Software Architect · CS Disco
Peer, same team
“Justin has the ability to break down complex problems into something regular people can understand — and he can do it without even breaking a sweat.”
Elina Lawrie
2016Managing Director · Accenture Song
Peer, same team
“Justin's leadership style promotes great teamwork amongst colleagues and clients. During a co-creation workshop for Prostate Cancer Canada and the Movember Foundation, he tactfully brought clients, patients and caregivers into the design process, ensuring they felt heard, involved, and at ease the whole way through.”
- ADPList Mentor
- Service Design Network — speaker
- Certified — AI in the UX Design Process
Design leadership with my hands on the tools — directing agentic AI like a team, and owning the judgment myself.
I came up through engineering, fell for the craft, and never stopped building. I ask a lot of questions to get at the real problem, then move fast in working code — so the thing we’re deciding on is the thing we’ll ship.
Two threads, human in the loop
A strategy thread for the thinking; an implementation thread — Claude Code — for the build. I decide, the AI executes, I evaluate.
Model-selection discipline
Lighter models for resolved, execution-heavy work; heavier reasoning models for judgment under ambiguity and visual A/Bs.
The prototype is the handoff
Design intent lives in working, production-grade code — a source of truth for engineering, not throwaway mockups.

- 2024 — 2026

Future Fertility
Product Design Lead
Leading product design & UX research for an AI-powered fertility platform. Redesigned the flagship oocyte-evaluation reports (VIOLET™ & MAGENTA™) into five languages for a global clinical audience.
- 2020 — 2023

ExperiencePoint
Director, Product → Product Design Lead
Directed strategy for a 10+ product portfolio serving 25,000+ users a year. Led the 0→1 build of Impact, a virtual design sprint now used across 8 countries; clients included half the Fortune 100.
- 2019

Fjord · Accenture
Service & Interaction Design Lead
Led a design team for TD Bank's international money-transfer product (millions of users) and co-led the Metrolinx / PRESTO service design now used by 50M+ monthly transit riders across Ontario.
- 2017 — 2018

Synaptive Medical
Manager, Product Design → UX Lead
Led the software (UX) and hardware (ID) design team for a neurosurgical suite. Redesigned the UI for Modus V, a $1M+ surgical robotic microscope, plus a surgeon voice-control UI — under FDA submission protocol.
- 2013 — 2017

Healthcare Human Factors · UHN
Associate Director, Experience Design
Helped lead the largest healthcare-dedicated human-factors & UX team internationally (23 designers and specialists) across 20+ medical-device and digital-health projects for public and private clients.
- 2011 — 2013

Publicis Sapient
Information Architect, Experience Design
UX for large-scale cross-channel platforms — Jeep Badge of Honor (100k+ downloads), Chrysler International's 60+ market sites, plus work for Intel and Unilever.

University of Toronto
BASc, Industrial Engineering · P.Eng.

Product School
Product Management Certificate
Vinyl on the turntable, two opinionated cats, and an unreasonable love of crunchy autumn leaves.









